I created a pitch deck, designed the logo and built the visual identity for Bylines, a tech-creating media company that aims provide revolutionary platforms for curious 21st century thinkers, and instigate depolarized, highly engaged discourse that takes its input from the most interesting young minds that aren't showcased by the mainstream media-bubble.
I mainly focused on portraying themes of disrupting the media bubble, breaking the boundaries and breaking out of mainstream discourse while designing the visual language & the logo for the brand. The intercrossing lines on the letter "Y" have been carefully designed to convey the idea of "reciprocity", a concept essential to the brand values of Bylines. The color scheme and the typefaces are chosen to represent an incarnation of 20th century ad-men advertising with a Gen-Z twist.
