I designed the logo for The Monument Project, an organization aiming to inspire Harvard students to create and foster 21st century monuments that will replace the unjust monuments of the past.
In accordance with the brand identity of the Monument Project, I wanted to create a logo that conveyed a strong sense of a toppling of the past & a reimagination of the future through the breaking of rules and traditions. The logo is also designed to be very customizable and suitable to use alongside motion graphics; the "M" provides a clean and simple look to the logo which is especially important considering the Monument Project's vision to create a presence in the interactive, web and social environments that younger generations attend to.
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